Advertisements on Wheels

Commercial vehicles often served a dual purpose. They were used not only to deliver goods but also to advertise the goods they carried. In May 1979, a delivery wagon design featured in The Hub included the explanation that “there is an increasing demand  by business houses in large cities for original and stylish wagons for delivering goods; and such vehicles, by attracting attention in the streets, are considered paying advertisements.” Over time, the vehicle styles evolved and became increasingly decorative.

This vehicle design, from Messrs. Baldwin & Co. of New York City, is "especially intended for the delivery of trunks, valises, satchels, and other traveling conveniences." The body is clearly designed to mimic a trunk and features a sign-board on top that could be customized with a specific business name. From The Hub, August 1886.

Designed by Mr. Mark Galvin of Louisville, KY. "In the design herewith illustrated, the body proper represents a cugg; the seat represents a collar; the lamp, a cake of soap; and the door-handle, the handle of a clothes-wringer." From The Hub, October 1889.

"The shape and style of the body herewith illustrated call for special attention. The curved corners, the shape of the side lights, the three pictures on rear and side surfaces, the artistic lettering, new style of lamps, the plated rails and handles and electric lamps all around the top, are bound to attract and deserve the attention of users of such vehicles, wherever they may be. This illustration shows a business wagon in the real sense of the word. It is designed to advertise the business and leave a good impression." From The Carriage Monthly, May 1902.

"With this plate, we illustrate an original style designed for newspaper work, for station and carriers' service. The design is original, and specially designed for the purpose it is intended for, and of which our great newspapers are in need of, and at the same time it is one of the most effective advertisements in large cities in which the paper is printed." From The Carriage Monthly, January 1891.

"The vehicle illustrated by Fashion Plate No. 59, is a decided novelty; it is designed to attract attention and is an advertisement in itself that is sure to be seen when delivering goods." From The Hub, January 1892.